Kunin mona ang lahat sa akin

The Philippine property sector is aggressively tapping the Filipino-American market. Property developers are clearly focusing their marketing campaigns on areas with large number of overseas Filipinos.The savings of Filipino-Americans and the remittances of other overseas Filipino workers (OFWs) have been touted to fuel the foreseen growth in the property sector.

Aside from better sales figures, the increase in property investments has spawned jobs for construction workers and indirect laborers, and created economic linkages with other sectors, such as the furniture and appliance manufacturers.Fil-Am investors are now more convinced as well of developments in the Philippines partly because of their contributions.The government is at the forefront of the initiative to attract Fil-Am investments. In May 2006, it spearheaded the "Bayan Ko, Bahay Ko" roadshow that brought together the representatives of the country's top property developers to key US cities in an effort to promote real estate development in the Philippines.Among those that participated were Ayala Land, Burgundy Realty Corp., Cityland Development Corp., Crown Asia Properties, Inc., Daiichi Properties & Development, Landco Pacific Corp., Ledesco Development Corp., Federal Land, Inc., Filinvest Land, Inc., Megaworld International, Pacific Concord Properties, Inc., Tagaytay Pacific Heights, Inc. and Lakeshore Development.They have good reasons to pursue their campaign as more overseas Filipinos seek to invest on properties in their homeland. More than 30 percent of Ayala Land's unit sales, for instance, come from purchases of OFWs, according to AB Capital Securities. This is a proof of an accelerated growth from 25 percent in 2005.

Megaworld, for its